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Brokers Expect 48% of Clients to Ask for Custom Order Handling Logic in 2019

Traders Magazine Online News, October 4, 2018

John D'Antona Jr.

It’s the return of the bespoke algorithm. Of sorts

Market consultancy Greenwich Associates just released a report showing that buy-side traders are demanding more than ever from their brokers as they dissect sources of underperformance to improve their trading strategies. The report, “Evolution of Equities Sell-Side Execution Technology,” examines how buy-side traders now have complex analysis showing the specific mechanics of order routing that work best and want to address these routing options.

Given that institutional traders can clearly see the order types they want, and the specific venues they want to access, they are expected to demand more from their brokers. Greenwich found that:

  • Sell-side technology needs to evolve to keep up with the demands of the buy side and 48% of Clients to Ask for Custom Order Handling Logic in 2019
  • Over 94% of electronic trading executives say customization was an important part of their service model.
  • Utilizing the right technology platform with the capabilities to deliver a high level of flexibility is a key differentiator.

Download this report from Greenwich Associates directly to learn more about equities sell-side execution technology.

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